Winning the fight: Brand Protection & Supply Chain Integrity
SPECIAL GUEST: Ron Guido (President, LifeCare Services)
ABOUT THE SHOW:
Brand Protection and Supply Chain Integrity continues to mature an essential business discipline for any product-based company. Our guest, Ron Guido, will talk to us about how this maturation process has included the development of core business practices, adoption of a technology set, establishing metrics and financial measures, and most importantly creation an ongoing flow of commercial information that proactively informs the organization about brand protection trends.
ABOUT OUR GUEST:
Ron is President of LifeCare Services, LLC, a consulting firm specializing in brand protection, anti-counterfeiting technologies and supply chain integrity. As former VP of Global Brand Protection for Johnson & Johnson, he is regularly asked to speak on the topic of identifying breaches to supply chain security and corrective action programs.